Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign

The £15m push, created by Fold7, features the brand’s premium lager, Carlsberg Export, and aims to revive the fortunes of the brand by growing awareness of its Danish origins. The centrepiece of the campaign is a 60-second TV spot that features Mikkelsen cycle whimsically through quintessentially Danish settings, while musing on why it is that the Scandinavian nation of five million regularly tops polls of the happiest country on earth. He finally dismounts in the Carlsberg brewery in Copenhagen, where he is handed a pint of Export, poured from the…

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Quiz: Are you healthy?

Quiz: Are you healthy? According to WHO, more than 90 per cent of people die of preventable diseases. These diseases can be prevented simply by modifying our lifestyle. Take this quiz to know things you are doing right and where you are going wrong. 1. How often do you smoke? Everyday (Score = (-10)) Sometimes (Score = (-7)) Rarely (Score = (-2)) Never (Score = (3)) 2. How often do you drink? Everyday (-10) Sometimes (-7) Rarely (-2) Never (3) 3. How much sugar do you eat? A lot (-10)…

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Six of the best allergy gadgets for those pestered by pollen

Pestered by pollen or driven up the wall by dust mites? These great buys could make your life a whole lot easier. Miele Compact C2 Allergy EcoLine Bagged Cylinder Vacuum Cleaner SBD290, £250, Debenhams Good things come in small packages, as this petite vacuum cleaner proves. Miele boasts that this cleaner has an effective filtration system – combining a dust bag, motor protection filter, an exhaust and a High Efficiency Particulate Air (or HEPA filter) – in place to catch 99.9% of even the smallest of irritant particles settling in…

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Next Bay Fashion Sunday is this weekend

Milani The next Amarula Mandela Bay Fashion Sunday is this weekend, on Sunday April 23 at 2pm at the Roof Garden Bar in Chapel Street in Central Port Elizabeth. This weekend Milani, Style Credits, Zuko Couture, VJJ’s Jungle, Royal Highness Couture, Khanya Matolengwe, Dalton Smith and Jo Ann Moses will show their garments. For the audience, the dress code is “Nerd is the New Sexy”. source”cnbc”

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Studying Hindi to become mandatory for Class 10 students of KV, CBSE affiliated schools

The students of Kendriya Vidyalayas and CBSE affiliated schools will soon have to study Hindi till class 10. The HRD Ministry is yet to respond to the Central Board of Secondary Education (CBSE) suggestion. Representative image           After President Pranab Mukherjee give in- principle approval” to a suggestion of a parliamentary panel, the students of Kendriya Vidyalayas and CBSE affiliated schools may have to study Hindi till class 10. The HRD Ministry is yet to respond to the Central Board of Secondary Education (CBSE) suggestion. As…

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Treating Lifestyle Disorders

If you didn’t already know, ‘Diseases of Civilisation’ is a thing When the manner in which we live goes against nature’s intended ways, we bring upon ourselves lifestyle diseases or diseases of civilization. Diabetes, cardiovascular diseases, high blood pressure, atherosclerosis, stroke and obesity are, unfortunately, some of the familiar ones. And given the magnitude of (negative) changes in our lifestyle that are simply a result of living in 2017, it’s only a matter of time before we find ourselves or someone close to us suffer from one or more of…

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JNU to rename its central library as Dr B R Ambedkar Central Library

Jawaharlal Nehru University will be renaming its Central Library as Dr B R Ambedkar Central Library at a function today. JNU’s central library to be renamed after B.R Ambedkar         jawaharlal Nehru University will be renaming its Central Library as Dr B R Ambedkar Central Library at a function today. The JNU Students Union (JNUSU) had announced that it would boycott the event which HRD Minister Prakash Javadekar was expected to address through video-conference, to raise various issues faced by the students. Students to boycott the event JNUSU…

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8 luxury hotels worth it just for the food

 Most people think of hotel food as something to endure, not enjoy. At some places, it’s as bad as you’d find at a hospital. But when it comes to knockout ambience, killer cuisine and a world-class experience, some luxury hotels bring their A game. Here, we’ve rounded up eight worth visiting just for a meal, based on cursory research and recommendations. 1. Wit & Wisdom at Four Seasons Hotel, Baltimore FourSeasons.com Michael Mina’s award-winning tavern is as American as you can get, with seafood thrown in for good measure. New Englanders will feel right at…

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One-Third Young Indians Suffer From Lifestyle Diseases: Report

Representative Image One in three or 33 per cent of Indians over 30 years of age are suffering from one or more lifestyle diseases such as diabetes, high cholesterol, blood pressure, thyroid and cancer, a report has revealed. GOQii — a California-based virtual fitness coaching platform — in its ‘GOQii India Fit’ 2017 report showed that nearly 9.4 per cent people are suffering from high cholesterol followed by 7.7 per cent suffering from diabetes and 6.76 per cent suffering from thyroid. “Over the years, there has been an increase in…

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DONALD TRUMP’S LIFESTYLE COULD COST TAXPAYERS NEARLY $1 BILLION

  President Donald Trump, son Barron and wife Melania stepped off Air Force One in Palm Beach on March 17, 2017. By Mandel Ngan/Getty Images. When Donald Trump won the election in November, there was an expectation that the 70-year-old billionaire would undergo a transformation. Gone would be the harsh campaign rhetoric and the unspecific policy plans. Gone, too, would be the comforts of his gaudy, flamboyant lifestyle. He would stop tweeting, stop self-promoting, and relinquish his businesses. The magnitude of his powerful new role and the sheer awe of…

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