Further expanding the landscape of digital food ordering in India, Zomato has announced a partnership with Paytm to enable its food ordering and delivery services on Paytm’s mobile app. With this addition, users can now browse their favourite restaurants, listed on Zomato’s online ordering platform, on the Paytm App as well and order food instantly. This service is currently live for all the Paytm Android app users in Delhi-NCR and will soon be made available across India and on the iOS app as well.
Zomato’s overall mission is ‘better food for more people’ and it is committed to serving every single user and guide them to make the right food choices. Leading with its vision of serving over 500 million users in India, it currently lists over 80 thousand restaurants across 120+ cities and delivers orders at a monthly order run rate of 28 million. With this integration, Zomato will be able to extend the convenience and accessibility of online food ordering to the pan-India Paytm user base as well.
Speaking on the development, Mohit Gupta, CEO – Food Delivery, Zomato said, “Paytm is the most popular digital payments platform, with extensive reach across the length and breadth of the country. We are excited to be partnering with them to integrate our online food delivery service with their mobile app. This will allow us to reach a much larger user base and add to the overall experience of ordering from Zomato.”
Paytm has a strong user-base in tier 2 & tier 3 cities, where users frequently use its services for a wide array of everyday payments and Food & Beverage is among one of the largest payment categories for Paytm both in terms of volume and number of transactions.
“Our association with Zomato is a valuable addition to our platform in bringing the convenience of ordering food online on our app. A vast majority of our customers are from the tier 2 & tier 3 cities, with this new addition we are confident of driving the growth of online food ordering further across the country. This is also an important step towards our enhancing the overall offerings to our customers. We will continue to put our efforts in this direction, added, Renu Satti, Senior Vice President-– Paytm.