Zara uncovered: Inside the brand that changed fashion

I am seeing spots. More specifically polka dots, on a white maxi dress. Three women have walked by me – all wearing the same identical dress – in the half hour I’ve been sitting outside this café. I know it’s from Zara, I’ve tried it on, and now I’m seeing those spots everywhere. It is the dress of the summer, another viral Zara fashion statement, complete with a dedicated Instagram account set up by fans. Just one sign of how the Spanish clothing giant is bucking the trend of many…

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Velvet dress sales put Zara owner firmly in fashion

Velvet dresses, military blazers and mini-skirts helped Inditex, the owner of chains including Zara and Massimo Dutti, post a strong rise in sales for the nine months to October. The world’s largest clothing retailer posted an 11% rise in net sales to €16.4bn compared with the same period last year. Net profit was 9% higher at €2.2bn (£1.8bn). Sales have also risen since November despite unseasonably warm weather. The increase comes as rival fashion groups struggled with tough trading conditions in many markets. Inditex, which also owns Bershka and Pull…

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