Bootstrapped with Rs 10 Cr, how home-grown lifestyle brand Tynimo is giving its rivals a run for their money

Pastel-coloured mugs adorned with mini flamingos, a yellow umbrella that looks straight out of the sitcom How I Met Your Mother sets, and a Bluetooth speaker designed like a classic television set; whether you love adorable little knick-knacks or whether you are a fan of old school decor, there’s something for everyone at Tynimo. The home-grown lifestyle brand that was launched as an answer to the growing popularity of Japanese-style lifestyle stores. Vaibhav Jain “Our main idea was to provide high quality, well-designed, daily lifestyle products at affordable prices,” Vaibhav Jain,…

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