Four startups that are helping Indian consumers make a lifestyle statement with their unique and quirky products

This article is sponsored by Haywards 5000 Hausla Buland Academy There are two main segments of consumers who dominate the Indian market today. The first loves mass manufactured products: that are in vogue, promises value for money when it comes to prices, and stays in sync with current trends. The second segment consists of those who want to create a distinct identity for themselves that reflects personal preferences, ethos, culture, aesthetics, and helps them make a style statement. This thirst for identity is reflected in their choice of everyday products and services….

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