Samantha Cameron models her debut clothing line in Vogue as she reveals her plans to crack the British fashion industry

Since she exited Downing Street in July, speculation has been rife over what Samantha Cameron will turn her hand to next. And fans now finally have an answer, as the so-called First Lady of Fashion has just unveiled her latest venture, a clothing line, in a stunning shoot in Vogue magazine. Mrs Cameron’s label, named Cefinn, has been kept closely under wraps until now and the debut collection, which will feature 40 pieces, is to be stocked at Net-a-Porter and Selfridges as well as on its eponymous website. +5 Samantha Cameron models a…

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Samantha Cameron launches Cefinn fashion range

Samantha Cameron, the wife of former Prime Minister David Cameron, is launching a new fashion label. She is calling the brand Cefinn – taking inspiration from the initials of her four children Elwen, Florence, Ivan and Nancy. Mrs Cameron said she wanted to design “an urban uniform for busy women” and that she felt there was a “gap in the market”. Her husband stood down in July after the EU referendum. She was lauded for her sartorial choices during his tenure as prime minister and regularly championed the British fashion…

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