Operators should emphasize lifestyle in marketing efforts: study

Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials, because they make prospective residents feel old, according to new research from Tempe, AZ-based research firm Zion & Zion. The national survey, conducted online earlier this year with 3,254 people who were aged 50 to their mid-80s, centered on active adult 55+ communities, but Zion & Zion CEO Aric Zion, one of the report’s authors, said operators of other senior living settings could…

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Lifestyle Creator Chriselle Lim’s Namesake Clothing Line Arrives At Bloomingdale’s

Vlogger-fashion designer Chriselle Lim has just nabbed another major retail outlet for her namesake clothing brand. The line, which launched last September and has just unveiled its second-ever collection for Spring 2019, has rolled out to Bloomingdale’s — including select stores nationwide as well as online. Previously, the Chriselle Lim Collection was sold exclusively online via Nordstrom and Shopbop. The spring collection comprises 28 ready-to-wear pieces — including v-necks, camis, and buttoned dresses — in pastel and neutral tones, with light fabrics and flattering silhouettes, according to Lim. Sizes range from XS to XL, and prices range from $49…

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Lifestyle store gets another rap on carry bags in Chandigarh

The State Consumer Disputes Redressal Commission has dismissed the appeal of Lifestyle International retail store in Chandigarh and has upheld the order passed by the forum in January, wherein it had directed the retail store to provide free carry bags to all customers who purchase articles from its shop. It had also given a compensation of Rs 3000 to the complainant, besides ordering the store to deposit a cost of Rs 10,000 in the Consumer Legal Aid Account in the name of Secretary, State Commission, UT. The Lifestyle International, in…

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Live Quality Lifestyle With Property Like Western Avenue In Wakad, Pune

The second-largest city in Maharashtra, Pune, is a vibrant and thriving cosmopolitan. It is a hub for business centres and academic institutions that attract students, professionals, and businesses from divergent parts of the globe including the Middle East, Africa, and South East Asia. It is also considered as the cultural capital of Maharashtra. These key features have made Pune an excellent place to explore resulting in a boom for the real estate in Pune. If you are looking for property in Pune, you may want to read about the review…

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Top 10 Tips For Healthy Lifestyle And Prevention Of Diseases

TLeading a healthy lifestyle with minimum risks and avoiding diseases is the need of the hour. Thanks to rapid industrialisation in the last couple of decades, the standard of living world over has seen an expeditious growth spurt but not without its illness prone fate. Heart disease, asthma, osteoporosis, diabetes, obesity and depression are just a few of the dangerous ailments that have seeped their way into people’s routine lives, resulting in the hampering of their health. Such ailments are dangerous if ignored and quickly need to be warded off….

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Luxury Lifestyle Weekend: An amalgamation of brands

Akash Sheth, founder and managing director, Luxury Lifestyle Weekend (LLW), which brought together over 150 luxury lifestyle brands in the recently concluded second edition of LLW, talks to THE WEEK about the event, how the idea of LLW originated and more. What makes LLW unique? LLW is the first one-of-a-kind multi-brand platform to exist in India. The weekend offers brands across 10 diverse categories to come together, alongside upcoming, conscious brands co-existing with highly coveted brands in the luxury space. Brands, both homegrown and international, are able to interact with…

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Lifestyle study: 33 per cent young professionals feel technology hinders work and family commitments

Lifestyle study: 33 per cent young professionals feel technology hinders work and family commitments Around 33 per cent of young professionals in India feel technology is a major hindrance to work and family commitments, said a Monster.com survey, on Wednesday. Other hindrances were meetings, calls, and training after office hours (18 per cent) and negative attitude of supervisors towards work-life balance (11 per cent), the report said. “As opposed to the belief that technology is a facilitator, one-third of the young professionals find technology (laptops and mobile phones) a hindrance in…

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In China, an electric car lifestyle

Chinese electric car startup Nio aspires to be the Tesla of China. To achieve that, its founder and CEO William Li wants his customers to feel like they’re part of an exclusive club. While reporting on the burgeoning Chinese electric vehicle industry for 60 Minutes this week, contributing correspondent Holly Williams found that Li is taking a particularly unique approach in his company’s branding. He wants customers to know that Nio is a luxury car—and so much more. Contributing 60 Minutes correspondent Holly Williams met William Li, the founder and CEO of…

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Is your cool hashtag-friendly lifestyle leading you to cancer?

Yes, it is easy to go out and devour junk food and alcohol. It is even easier to smoke a cigarette thinking that is the only way to keep your stress at bay. But, what one is forgettingis that the short-term perky feeling is the risk factor to the fatal disease, cancer. This choice of being in sync with peers and wanting the cool lifestyle is one of the prevailing reasons for the growing number of cancer cases in the city. “There has been a definite increase in cancer incidence and…

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Stars Of Style To Lead Lively Forbes China Lifestyle Discussion

Stars of style and social media from China and afar will join a lively discussion of lifestyle trends to be hosted in Shanghai on Nov. 27 by Forbes China, the Chinese-language edition of Forbes. Speakers will include billionaire Gao Dekang, chairman of down apparel leader Bosideng International, Macau entrepreneur Sabrina Ho, and Wendy Yu, CEO of fashion industry investment firm Yu Holdings.  Gao and Yu have appeared on Forbes China covers this year. Samantha Cameron, founder of UK fashion firm Cefinn and wife of former British Prime Minister David Cameron, will…

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