H&M’s CEO talks about a ‘terrible’ threat to the fashion industry

The growing trend of sustainable shopping is spurring change in the fashion world, and the head of fashion giant Hennes & Mauritz AB, or H&M, called the shift a “social” threat. H&M CEO Karl-Johan Persson, the third in his family to hold the helm of the fast-fashion company, told Bloomberg that he was concerned about protests that encourage consumers to “‘stop doing things, stop consuming, stop flying.’” “Yes, that may lead to a small environmental impact, but it will have terrible social consequences,” Persson said. Fashion has taken heat in recent years for…

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