Hormel, Harvard Team Up To Change Minds About ‘Big Food’

American shoppers care more now than ever before about the sourcing and story behind the foods they eat, and large food conglomerates are struggling to keep up with demand for more innovation, transparency and environmental stewardship. “We are an industry full of great marketing, but terrible communication,” admitted Geoff Freeman, CEO of the Grocery Manufacturers Association at the Small Change, Big Impact Food Summit. The two-day event was hosted by Hormel Foodsand Harvard University Dining Services on April 4 in Cambridge, Massachusetts. Jim Borel, Geoff Freeman, and Jim Snee at the Pioneers and Leaders…

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