How Amazon is knitting together a tale of fashion domination in India

Amazon is going all out to woo brands and customers alike to its fashion category, a strategy that already seems to be working well for the e-commerce site. Amazon has one goal in India – absolute e-tail domination. To achieve that it needs to first win the fashion category. The powers that be in the global e-commerce major know this well and have been working hard to make Amazon very fashionable indeed. Why is that, you ask? It is because of an illuminating statistic – one out of almost three new…

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