Celebrity lifestyle brand deepens ties with Banana Republic

Actress Gywneth Paltrow’s goop is launching a co-branded online apparel collection and a podcast series installment with Banana Republic.  goop, the lifestyle and wellness brand founded by Paltrow, and Banana Republic are continuing their existing partnership with the launch of The goop Edit for Banana Republic capsule and a second installment of the eight-part series of “Women on Top,” a custom co-branded series on the goop podcast. The goop Edit for Banana Republic will launch in spring 2020 and feature five everyday essentials, including a trench coat, pleated skirt, polo,…

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