Is your cool hashtag-friendly lifestyle leading you to cancer?

Yes, it is easy to go out and devour junk food and alcohol. It is even easier to smoke a cigarette thinking that is the only way to keep your stress at bay. But, what one is forgettingis that the short-term perky feeling is the risk factor to the fatal disease, cancer. This choice of being in sync with peers and wanting the cool lifestyle is one of the prevailing reasons for the growing number of cancer cases in the city. “There has been a definite increase in cancer incidence and…

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Marc Jacobs’s Cast of Cool Kids Sums Up New York Fashion Week

When Marc Jacobs chooses a theme for one of his collections, he goes all in. This season’s exploration of hip-hop culture wouldn’t have been complete without a cast that accurately reflected the melting-pot nature of the genre. So Jacobs and his casting director, Anita Bitton, filled the runway with streetwise young women with attitude. Seeking out a diverse lineup of varying races and ages, Bitton and Jacobs created an on-point finale to New York Fashion Week. Opened by Slick Woods, the show was heavy on girls who brought personality as…

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Targeting millennials, Big Food wants to make frozen meals cool again

If platform shoes can make a comeback, why can’t TV dinners? That’s the hope of food manufacturers eager to lure health-conscious millennials back to the freezer section. B&G Foods (BGS) wanted to inject some life into the wilting Green Giant when it purchased the brand from General Mills (GIS) last year for $765 million. Green Giant’s frozen vegetable sales have declined by 25 percent, to $477.6 million, since 2011, according to Euromonitor, but B&G wants to revive the brand and appeal to young consumers with new products like Riced Veggies,…

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4 cool sub-Rs 12,000 gadgets to gift this Diwali

Gift these trendy gadgets this Diwali, all under Rs 12,000 India loves to celebrate and the Festival of Lights ranks high on the list. While many people have mastered the art of giving (that forms a major part of Diwali) down to a science ­ there are those who purchase last minute or are bewildered novices. Regardless of the category you fall in, there’s no better gift that a tech toy. Unlike the usual mithai, the shelf life of a nifty gizmo is much longer. Since most of us have…

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