Four startups that are helping Indian consumers make a lifestyle statement with their unique and quirky products

This article is¬†sponsored by¬†Haywards 5000 Hausla Buland Academy There are two main segments of consumers who dominate the Indian market today. The first loves mass manufactured products: that are in vogue, promises value for money when it comes to prices, and stays in sync with current trends. The second segment consists of those who want to create a distinct identity for themselves that reflects personal preferences, ethos, culture, aesthetics, and helps them make a style statement. This thirst for identity is reflected in their choice of everyday products and services….

Read More