Southeast Europe targets luxury brands’ fast fashion catchup

ROUSSE, Bulgaria/PRAGUE (Reuters) – Miglena Hristova’s factory near the Danube is among a growing number in southeastern Europe positioning themselves to help top brands adjust to faster fashion cycles. Women work in the “MIK-BG” garment factory in Rousse, Bulgaria January 22, 2018. Picture taken January 22, 2018. REUTERS/Stoyan Nenov Bulgaria, Romania and other countries in the Balkan region have established a foothold in the luxury market and fashion houses from Paris and Milan are quietly building a bigger presence as they feed demand for a quicker turnover of styles. More…

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