Tag: brands

10 Trailblazing Brands That Turn Waste Into the Lifestyle Products You Love!

Loknath Das

We are told to conscientiously recycle, reuse or upcycle our waste so that it does not end up in one of the many overflowing landfills. But how practical is all this effort, if thousands of bottles, newspapers, cloth pieces, e-waste articles are discarded every day, and only some are reused? One excellent option here is to rethink waste, as raw materials for home decor items, stationery and daily need products. For example, when you use plastic bottles to manufacture a T-shirt, you reuse whatever is at your disposal and secondly,…

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Lifestyle Brands Like Stasher Offer Us A Cleaner More Beautiful World

Loknath Das

Stasher shows us a clean beautiful plastic free lifestyle to aspire to. CREDIT: STASHER Some people equate environmental sustainability with having less, with giving something up or of going without. But entrepreneurs like Kat Nouri, CEO and Founder of Stasher, a company that makes airtight, reusable silicone bags, see sustainability differently. “Business has the power to be a champion for society and the environment,” says Nouri. Instead of negatively framing the issue as living with less, think of a sustainable lifestyle as having more free time, more mental peace and…

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How fashion brands are experimenting with resale

Loknath Das

Resale platforms have been a major beneficiary of fashion’s recent push toward sustainability. In 2019 alone, the sneaker resale platform StockX achieved unicorn status, luxury consignors The RealReal went public, and Vestiaire Collective opened its first permanent bricks-and-mortar concession. And the data suggest this is more than a passing trend: the $7 billion luxury resale market is projected to grow to $11 billion by 2022, according to Cowen. But brands have largely been left to see their goods swapped in the aftermarket without any financial incentive to participate directly. Several labels also stay away over…

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How Two Female-Led Fashion Brands Are Mastering Responsible Production

Loknath Das

Two female founders share their personal insights into responsible fashion manufacturing ahead of … [+] GETTY A new report from McKinsey shows that among mass-market apparel brands, only 1% of new products introduced during the first two quarters of this year were sustainably made. It’s a surprising finding, considering the same report showed online searches for ‘sustainable fashion’ have tripled since 2016. While consumer demand for responsibly-made apparel is on the rise, it seems that most retailers are dragging their feet when it comes to sustainability efforts. Of course, there are retailers within that 1%…

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Luxury Lifestyle Weekend: An amalgamation of brands

Loknath Das

Akash Sheth, founder and managing director, Luxury Lifestyle Weekend (LLW), which brought together over 150 luxury lifestyle brands in the recently concluded second edition of LLW, talks to THE WEEK about the event, how the idea of LLW originated and more. What makes LLW unique? LLW is the first one-of-a-kind multi-brand platform to exist in India. The weekend offers brands across 10 diverse categories to come together, alongside upcoming, conscious brands co-existing with highly coveted brands in the luxury space. Brands, both homegrown and international, are able to interact with…

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Southeast Europe targets luxury brands’ fast fashion catchup

Loknath Das

ROUSSE, Bulgaria/PRAGUE (Reuters) – Miglena Hristova’s factory near the Danube is among a growing number in southeastern Europe positioning themselves to help top brands adjust to faster fashion cycles. Women work in the “MIK-BG” garment factory in Rousse, Bulgaria January 22, 2018. Picture taken January 22, 2018. REUTERS/Stoyan Nenov Bulgaria, Romania and other countries in the Balkan region have established a foothold in the luxury market and fashion houses from Paris and Milan are quietly building a bigger presence as they feed demand for a quicker turnover of styles. More…

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Future Lifestyle Fashion bets big on six ‘Power Brands’ for future growth

Loknath Das

  New Delhi: New Delhi:Kishore Biyani-led Future Lifestyle Fashion (FLF) has identified six brands in its portfolio which will give the company next stage of growth and profitability, it said in investors presentation. The company is calling them Power Brands and they together are expected to constitute 65%-70% to own brand sales by financial year 2020. The brands on which the company will put more focus are denim brand Lee Cooper, men’s fashion brand John Miller, casual and sportswear brand Scullers, plus size unisex brand All, club wear brand Indigo…

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AccorHotels creates lifestyle division for boutique brands

Saheli

AccorHotels (ACCP.PA), Europe’s largest hotel group, is creating a new lifestyle division to pool its fast-growing “boutique” hotel brands, the company said on Monday. From Feb. 1, Cedric Gobilliard will head the division, which comprises the Jo&Joe youth hostel brand and AccorHotels’ stakes in Germany’s 25hours Hotels and France’s MamaShelter brands. Boutique hotels are usually small, stylishly-designed, upmarket hotels that have proved particularly popular with so-called “millennials” – a term used for the tech-savvy generation born after 1980. Leading hotel operators such as AccorHotels and rivals Marriott (MAR.O), Hilton (HLT.N)…

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