Reinventing banks as lifestyle advisers

Banks are facing increasing pressure for growing their business in the face of the¬†emergence of new competition across all their service areas. The profound changes in consumer behaviour, technological innovations, the availability of a massive amount of data and the connected lifestyle of customers has led to a blurring of industry boundaries. Now we have a situation where a¬†bank is competing with not only other banks but also the e-commerce players, digital wallets, postal services, retailers and technology players. The level of consumer engagement with the brand will be the…

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