An exhibition at Pitti Uomo 96 explores the history of men’s fashion

ince the mid 1990s the curator Olivier Saillard has applied an incisive, dynamic attitude to the way fashion is presented to the public. Ahead of Pitti Uomo’s 30th anniversary, he explores the tradeshow’s role in shaping ideas of masculinity. ‘Romanzo Breve Di Moda Maschile – A Short Novel on Men’s Fashion’, at Palazzo Pitti Museo della Moda e del Costume, is a tribute to Marco Rivetti, president of Pitti Immagine from 1987 to 1995. It was Rivetti who first understood the need to combine fashion and the cultural heritage of Florence. Pitti has continued…

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