Mumbai gets a new music and food festival

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Try the best of Japanese cuisine while humming along to Lucky Ali and Baba Sehgal. A two-day cultural festival brings together unique food, popular performers and adventure zones at the city’s race course

After organising international music festivals for years, Manuj Agarwal, CEO of Percept Live, wanted to create a unique cultural identity for Mumbai. But most cultural festivals in the city, Agarwal found, focused on either folk traditions or international acts. Thus, the target audience became quite limited.

To remedy the situation, he is kickstarting Eat Play Love — a two-day music festival, that he hopes will change the cultural calendar of the city.

The weekend festival will bring together artists from across the board, including indie and Bollywood musicians. Agarwal believes that Bollywood appeals to all age groups. In a bid to attract a diverse audience, the curation includes a lot of musicians with a Bollywood connect, such as Vir Das, Baba Sehgal and Lucky Ali.

As the name suggests, there’s more to the festival than just music. From live barbeque corners and food trucks to home chefs, there’s something for everyone. People who love pets but do not have one can check out the petting zone where they can spend time with pups. You can also watch a derby match at the event.

The location is also a plus point, believes Agarwal. “When we went location hunting, we realized the Turf Club at Mahalaxmi is a good venue as it has green pastures, open space and a view,” says Agarwal.

The festival also has a Perrier Experience zone, which allows adventure junkies to experience a virtual hot-air balloon ride up in the skies.

After the Mumbai leg of the festival, the cultural event heads to Kolkata, Delhi and Bengaluru. “We planned it over a year. And we hope to make it an annual affair,” adds Agarwal.


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