Before you frantically text your friends, “wait, Mark Zuckerberg for H&M?!” you’ll want to know the whole collaboration is a big April Fools’ prank. And a really good one at that. Users found themselves clicking into a website called markforhm.com that offered his trademark look — t-shirt and jeans — for sale as part of a collection pack. If you want to look like the Facebook cofounder, all you need are seven basic tees and one pair of basic jeans.
The site even includes packaging details and a lookbook feauturing Mark modeling the clothes, aka just being himself on a normal day. We all know H&M loves collaborating with designers such as Balmain and Alexander Wang, but sadly, Mark x H&M is not happening anytime soon.