London Modest Fashion week kicked off this weekend, showcasing the latest styles in hijabs, abayas and long hemlines.
The second installment of the two-day event, held at Victoria House, Bloomsbury, saw models parading down the runway in demure clothing – and rumoured Muslim convert Lindsay Lohan even made an appearance.
Running alongside London Fashion Week the event, which charges up to £200 for tickets, features shopping, runway shows, talks and workshops – including a ‘sharia legal hub’.
It comes just weeks after thousands of women in Iran, and around the world, risked imprisonment by burning their hijabs in protest against the headscarf on #NoHijabDay.
Modest Fashion Week came to London this weekend, which saw saw models parading down the runway in demure clothing from a range of designers including Shamilla Bashir (file photo)
Lindsay Lohan, who has never openly admitted to converting to Islam, was spotted at the event wearing a hijab (left, with Zeynep Kartal as she attends her AW18 collection show)
More than 40 designers from around the world showcased scarves, hijabs and loose-fitting maxi dresses at the annual style showcase organised by Haute Elan, who say ‘modest fashion’ is one of the fastest-growing consumer markets.
It comes just two months after sportswear giant Nike launched its first ever sports hijab with UAE ice skater Zahra Lari.
According to the UK e-commerce retailer, the event, described on its website as a ‘new and exciting addition to London’s fashion calendar’, is the first of its kind and aims to boost brands that cater for religious women and those who prefer to dress modestly.
As well as runway shows, the event featured shopping, talks and workshops, as well as networking and trade discussions – and a gynaecology clinic.
Style showcase: More than 40 designers from around the world showcased scarves, hijabs and loose-fitting maxi dresses at the annual style showcase organised by Haute Elan (file photo)
According to its website, special guests will include HRH Datin Norjuma Binti Habib Mohamed of Malaysia, Muna AbuSulayman of Saudi Arabia, HRH Sara Al Madani of UAE and Lindsay Lohan
Shows featured designs from labels such as Nasiba Hafez and 1001 Abayas.
Designer Roda Abdi previously described modest fashion as: ‘Making sure length of the clothes is appropriate, not sheer, and no slits or cuts which would make the clothes unsuitable for modest wear’.
Meanwhile hijabi blogger Dina Tokio, who has more than 1 million Instagram followers, last year praised the event as ‘revolutionary’.
In an interview with Blogosphere magazine, she said: ‘I feel like brands are coming on board with diversity now and I think that it’s down to social media and how much talent there is out there.’