If you have the skills needed or know people who do, opening a restaurant can be an extremely lucrative business to choose. People love to go out to eat, whether it’s a regular occurrence for them or a treat that is done only for special occasions. Being the place that people want to go will make you successful and allow you to grow. Here are the steps needed to open a restaurant and become a destination that people choose to visit.
Choose A Cuisine
The plethora of different cuisines that are available to choose from is astounding – from burgers and fries to high-end dining (or even a combination of the two), from Chinese to Indian to Vietnamese to Italian and so much more, the choice might seem endless. Unless you have a particular skill in one type of food, then deciding what to pick might be difficult.
Take a look around your neighborhood and see what other restaurants are already there. If there are already lots of pizza places, opening another isn’t going to make you stand out and become something special. Choose something different and be the first of its kind if you can; that will mean there is excitement when you open and as long as you continue to serve good food, that excitement will remain.
Create A Brand
Branding isn’t just for big corporations or chains of restaurants; even individual restaurants will need some kind of branding so that people can recognize them in their marketing efforts and know where to go. Choose a name and logo to begin with, and then create a brand around these things.
People trust a business that has good branding and that is consistent, and in the restaurant business, perhaps more than any other, trust is crucial. Without it, you will find that people will return to their tried and tested eating establishments, and wait for others to give their opinion on yours. This could mean a slow start, and no one wants that.
Write A Business Plan
Every business will need a business plan,and a restaurant is no exception. Unlike other businesses, there will be costs right from the start that will continue.You will always need to buy fresh food, perhaps every day, and there will always be some form of wastage that will need to be accounted for in your business plan as well.
Most businesses will have an outlay of money at the start and will then be able to recoup that money and not spend any more, or at least very little. The restaurant business is not like that, so you must know that you can make a profit and continue to buy the produce that you need in order to stay open. The calculations may take some time, but they are completely necessary if you want to grow and thrive.
Your business plan serves two purposes. Firstly, it gives you the plan of how you are going to run the restaurant, and goals that you intend to meet at certain times. Hitting those goals or exceeding them shows that you are doing well. If you are late meeting your goals or find that you have headed in a different direction, you will know that you need to relook at your business plan. Secondly, if you want to obtain funding, your business plan is what investors and lenders will want to see to ensure that they are going to be able to get their money back.
Before you can open your restaurant, you’ll need to find a chef who can cook for you. Or perhaps you are planning to be the chef. Either way, you will need to also work out a menu, and this can’t be done without input from the person in charge of cooking it. If that is you, you can go ahead and create a menu that plays to your strengths. If you are hiring a third party, you will need to discuss the menu creation with them. Don’t just list some dishes and hope for the best; the chef will need to know exactly how to prepare and cook them, and they will need to practice to ensure they can get it right.
A chef isn’t the only help you will need in your restaurant. You will also need waiting staff, so you must advertise for these positions as well. Make sure you understand what the minimum wage is and whether you want to pay that or more – never pay less as this is not legal. You could also consider hiring expert cleaners to come in at the end of each shift. Since you need to have a very clean restaurant if you want to stay in business, and since cleaning takes so much time to get right, hiring experts is often cost-effective; visit this page for more information.
Choose A Location
Many businesses these days can be run from home, or a rented office somewhere, but a restaurant is always going to be different – the very purpose of it is to allow people to go somewhere to eat so you will need to have that place ready and fitted out before you open. This is where a lot of your startup money will go, especially if you need to refurbish the space you have chosen. Even if it was a restaurant before, you will need to put your own branding across it.
Finding a location might take you longer than you anticipate, so be prepared to either wait or compromise. You might have an exact idea of the size of restaurant you want and how many people can be eating in there at any one time, but that premises might not come up. If you opt for a smaller one, remember to update your business plan since you won’t be able to serve as many people and therefore will make less money.
When you are looking at locations, you will need to consider the following: