Celebrity lifestyle brand deepens ties with Banana Republic

Actress Gywneth Paltrow’s goop is launching a co-branded online apparel collection and a podcast series installment with Banana Republic. 

goop, the lifestyle and wellness brand founded by Paltrow, and Banana Republic are continuing their existing partnership with the launch of The goop Edit for Banana Republic capsule and a second installment of the eight-part series of “Women on Top,” a custom co-branded series on the goop podcast.

The goop Edit for Banana Republic will launch in spring 2020 and feature five everyday essentials, including a trench coat, pleated skirt, polo, blouse, and chino pants. This capsule will launch exclusively on goop.com Feb. 11 and on Banana Republic’s e-commerce site beginning Feb.25.

In spring 2020, the two brands will also release a second eight-part installment of “Women on Top,” with podcast episodes featuring ceiling-shattering female leaders who have broken boundaries to get where they are today. Following its debut in fall 2019, the new spring installment of “Women on Top” will include a first episode starring actress, writer, and producer Issa Rae, followed by episodes with nutritionist and author Kelly LeVeque, and journalist and author of “Inconspicuous Consumption,” Tatiana Schlossberg.

New episodes of Women on Top will be released on the goop podcast every Tuesday at 6 a.m. EST from Feb. 18 through April 7, 2020.

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