erman luxury car manufacturer Audi today launched the Lifestyle Editions of Audi Q7 and Audi A4 in India. While Audi Q7 Lifestyle Edition is priced at Rs 75.82 lakh (ex-showroom), Audi A4 Lifestyle Edition will cost Rs 43.09 lakh (ex-showroom).
Audi Q7 Lifestyle Edition gets new features like Audi cool box, rear seat entertainment system, Espresso Mobil and entry LED lights. It also gets side running boards. On the other hand, Audi A4 Lifestyle Edition comes with new smoked LED tail lights, Audi logo entry LED lights a tailgate spoiler. It gets a rear seat entertainment system as well.
The rear seat entertainment system in the Lifestyle Editions of both Audi Q7 and Audi A4 comes with twin screens and is equipped with free smartphone app ‘RSE remote’ which is available for Apple and Android smartphones. The screen size is 25.6 cm diagonally with HD resolution of 1,200 x 800 and an internal memory of 16 GB.
The entry LED light in Audi Q7 Lifestyle Edition projects the Quattro logo, while the Audi logo is projected in Audi A4 Lifestyle Edition. Here, the brightness is more as compared to the standard entry lights.
“The successful feedback and strong demand from our customers for our recently launched Audi A6 Lifestyle Edition has inspired us to introduce the popular Audi models — Audi Q7 and Audi A4 Lifestyle Edition in India,” Audi India Head Rahil Ansari said.
“Audi Q7 has been leading the way for the luxury SUV segment in India and continues to be a popular choice of VIPs, trendsetters, influencers and in particular leading industrialists. Audi A4 has been the best-selling model in the Audi A range since its market introduction and is now even more attractive. With the launch of Audi Q7 and Audi A4 Lifestyle Editions, we are now offering our customers added exclusivity with great features and innovative accessories in the most sought after Audi models in India,” he added.
“Customer delight is at the core of Audi strategy in India, be it offering our world-class products to the discerning customer or impeccable aftersales services. Creating additional touchpoints for delivering service is a clear activity and commitment towards customer centricity as we go to where the market and where customers require us to be. Our ‘Workshop First’ strategy has already seen the inauguration of Audi Service Vijayawada recently,” Ansari said.
Recently, the luxury car manufacturer opened Audi Service Vijayawada under its ‘Workshop First’ strategy, as a part of its customer delight initiative in India. Under the new strategy, the company inaugurated the service facility in the city even before opening a showroom over there.
Under its ‘Workshop First’ strategy, Audi will enter tier-2 and tier-3 cities by first inaugurating a workshop and then gradually opening a showroom.