A business’s brand is one of its most valuable assets. A strong brand will dramatically reduce your marketing costs and make it much easier for you to do more with less. It’s hard to put a dollar figure on the value of a strong brand when it comes to growing and promoting your business, but your business will thrive when it is supported by strong branding practices.
One of the key aspects of branding is, naturally, expanding the reach of your brand. The wider the reach of your brand, and the more people that are aware of and are consuming your brand, the greater the impact it will have. But if you spread your brand in the wrong way, you can end up harming its reputation.
Damage to a brand’s reputation will take time to heal, so you want to make sure that you take the necessary steps to repair any damage. Even seemingly insignificant damage to your brand’s reputation can cause serious trouble in the long term. It is therefore vital that you spread your brand in the right way.
The following tips will help you to expand the reach of your brand in an organic and sustainable way. By utilizing more innovative techniques, you can accomplish more with less. No matter the specifics of your brand, the following methods can provide valuable inspiration for your next marketing campaign.
Work with Influencers
Influencers are a new and important part of the online marketing landscape. The right influencer can completely transform the fortunes of your brand overnight; all it takes it the right message on the right platform at the right time. If you can find an influencer who works in your specific niche, you should reach out to them and see what the terms would be for them to work with you.
Influencers can increase the awareness of your brand, drive traffic to your brand’s webpages and social media profiles, and ultimately lead to a significant uptick in sales. All an influencer does is mention your product in a social media post. The number of followers they have is significant, as their followers are the ones likely to respond to their recommendations.
Marketing your brand through an influencer can save you a great deal of time and money without making sacrifices in the final result. Finding the right influencer might take you a couple of attempts, so don’t be disheartened if an influencer’s effect doesn’t live up to your hopes. Instead, make a note of the impact that various influencers have. Work out whether the problem is that the influencers you have used are just wrong for your product, or whether you need to address deeper issues.
There is no shortage of items that you can adorn with your business’s logo. Branding as many things as possible will help to expose your business to as many people as possible. This is a simple and cost-effective way of raising brand awareness.
If there is merchandise relevant to the nature of your business that you can brand, these should be your first targets. However, look beyond these for other things that you can brand. If your business or people within it are regularly meeting with other businesses, branded merchandise is a simple way of keeping your business in their mind.
The traditional business card can seem a little outdated when compared to all the more creative alternatives available today. For example, why not have your business’s logo put on a custom challenge coin from ChallengeCoins4Less? This is more original than a business card and is more likely to make your brand’s name stick with anyone who sees them.
Of course, all of your product packaging should prominently display your brand’s logo. The more unique your branded packaging is, without becoming obtuse, the more of an impact the branding will have. Branded packaging can also often make a product seem more luxurious than it is. This in turn means that consumers will be willing to pay a higher price.
Thoroughly Research Your SEO
The vast majority of internet traffic today moves through search engines. Most of us search for websites more often than we will access pages that we already know the URL of. Of this, the vast majority of the traffic goes to the top few results on a search engine results page (SERP). If you want your brand to occupy one of these coveted spots, you will need to work hard on your SEO.
A higher SEO score means that your website will appear nearer the top of the SERP. Therefore, SEO is hugely important to any business today who is looking to market their brand online. You should ideally consider SEO from the very beginning of the brand creation process. Choosing a unique name for your brand will make it easier to build your SEO as you will be competing with less websites for search terms.
Maintain Your Social Media
Social media websites sell themselves in rather grandiose ways. However, social media sites are ultimately very sophisticated advertising platforms. Social media allows you to target your marketing much more efficiently than traditional marketing methods. It also makes it much easier to make your marketing seem organic and to have the maximum impact on its audience.
Maintaining a strong social media presence is key to brand engagement. You should ensure that your social media page is overseen by someone who understands the platform you are operating on and is able to interact with other users on that platform in a way that helps to build the reputation of your brand.
Spreading brand awareness in innovative and organic ways will make your messaging much stronger and more likely to resonate with your audience. If you are too aggressive in your attempts to raise awareness of your brand, your efforts will ultimately backfire and will be counterproductive. Opt for gentler and more natural marketing methods that your audience will have a more positive response to.
The above tips are a great place to start, but you should also be looking out for your own organic marketing methods. Innovative marketing will always have a bigger impact, so don’t be afraid to experiment to find out what works best.