How fashion brands are experimenting with resale

Resale platforms have been a major beneficiary of fashion’s recent push toward sustainability. In 2019 alone, the sneaker resale platform StockX achieved unicorn status, luxury consignors The RealReal went public, and Vestiaire Collective opened its first permanent bricks-and-mortar concession. And the data suggest this is more than a passing trend: the $7 billion luxury resale market is projected to grow to $11 billion by 2022, according to Cowen. But brands have largely been left to see their goods swapped in the aftermarket without any financial incentive to participate directly. Several labels also stay away over…

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