Zara uncovered: Inside the brand that changed fashion

I am seeing spots. More specifically polka dots, on a white maxi dress. Three women have walked by me – all wearing the same identical dress – in the half hour I’ve been sitting outside this café. I know it’s from Zara, I’ve tried it on, and now I’m seeing those spots everywhere. It is the dress of the summer, another viral Zara fashion statement, complete with a dedicated Instagram account set up by fans. Just one sign of how the Spanish clothing giant is bucking the trend of many…

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