In China, an electric car lifestyle

Chinese electric car startup Nio aspires to be the Tesla of China. To achieve that, its founder and CEO William Li wants his customers to feel like they’re part of an exclusive club. While reporting on the burgeoning Chinese electric vehicle industry for 60 Minutes this week, contributing correspondent Holly Williams found that Li is taking a particularly unique approach in his company’s branding. He wants customers to know that Nio is a luxury car—and so much more. Contributing 60 Minutes correspondent Holly Williams met William Li, the founder and CEO of…

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