You’ve Never Heard Of Fexy, Amazon Prime’s Newest Food Partner

As it moves more aggressively into the food sector, Amazon is partnering with several well-established websites devoted to food and recipes. Its Prime members will see website buttons on those sites that link to food and kitchen equipment on Amazon’s pages. The industry newsletter Food Drive reports that the arrangement is with top sites owned by Fexy Media, Serious Eats and Simply Recipes. Special sponsored recipes on those sites will feature Amazon Prime “Buy Now” buttons that eligible shoppers can click to add ingredients to their carts. In turn, Prime Now’s site will also…

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You’ve Never Seen Fried Ice Cream Like This Before

Fried ice cream sounds like a lot of things: A complete disaster and the inspiration for Katy Perry’s Hot N Cold are the first couple that come to mind — but, in reality, it’s neither. (Unless Katy Perry isn’t telling us something.) Turns out, when you drop a ball of ice cream coated in cereal or cookie crumbs into a vat of screaming hot oil, it actually frys instead of melting down into an unrecognizable mess. Sam Chau and his brother Nelson started hawking the dessert at local street fairs seven years…

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The Milky Shahi Shikanji in Indore is Nothing Like You’ve Ever Had Before!

The tangy and lemony shikanji that we’ve grown up loving has another cousin that you probably haven’t heard of (unless you’ve traveled to Indore) and surprisingly, they have nothing in common! Planned and built by Rani Ahilyabai Holkar, the city of Indore lies at the heart of the Malwa plateau. Today, Indore is the commercial capital of Madhya Pradesh and we’re going to talk about the business of food which is a distinctive part of the city – you’ll soon know why. A regular day in Indore starts with a…

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GONE OFF! Tea bags, peanut butter and BEER… the food and drink in your cupboard that you’ve kept for too long

MOST kitchen cupboards contain unfinished packets of various sundries that get pushed to the back and forgotten about – but some of these kitchen staples need to be thrown away sooner than you think. While many believe items such as teabags and sugar are non-perishable, they go off more quickly than you might expect. ALAMY 4 To keep tea fresher for longer, try popping it in your freezer Wesbite Eatbydate suggests how long food really lasts and outlines just how long kitchen cupboard essentials should be kept. Check your cupboard…

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