Four startups that are helping Indian consumers make a lifestyle statement with their unique and quirky products

This article is sponsored by Haywards 5000 Hausla Buland Academy There are two main segments of consumers who dominate the Indian market today. The first loves mass manufactured products: that are in vogue, promises value for money when it comes to prices, and stays in sync with current trends. The second segment consists of those who want to create a distinct identity for themselves that reflects personal preferences, ethos, culture, aesthetics, and helps them make a style statement. This thirst for identity is reflected in their choice of everyday products and services….

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Are these startups the future of food tech?

Fish farms and reuseable chill bags Aside from weather, another big topic at the event was the shift away from raising animals for meat, which is responsible for a disproportionate share of the land, water and energy used in food production. “Americans eat four times as much beef as all seafood combined, but aquaculture is emerging as a possible solution,” says Peter Tyedmers of Dalhousie University in Canada. He has been evaluating new, floating semi-closed fish farming tanks that can recycle fish waste as fertiliser and avoid contaminating nearby water…

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