Lose It launches Snap It to let users count calories in food photos

Boston-based Lose It! (incorporated as FitNow Inc.) has released a new beta feature today called Snap It within its weight loss and calorie tracking app. As is easily guessed by the name, Snap It beta lets users take photos of their daily meals and snacks to automatically log them and derive approximate calorie counts. For now, users will be able to open the Lose It! app, pick a meal-type (breakfast, lunch, dinner or snack), take a photo of their food, submit and wait briefly for Snap It to analyze it. Snap…

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New Snapchat Targeting Options: Snap Audience Match, Snapchat Lifestyle Categories, L

Snapchat is looking to boost its advertisers’ ad-targeting efforts with the launch of three new features: Snap Audience Match, Snapchat Lifestyle Categories and Lookalikes. Mike Shields of The Wall Street Journal reported the details of the three new features. Snap Audience Match allows brands to anonymously match data from their existing lists of email address and mobile device IDs with Snapchat’s pool of consumer data, and Shields pointed out that Snapchat ensures that personally identifiable data is not used in ad campaigns. According to Shields, Snapchat has been testing Snap Audience Match…

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