Serving Those The Fashion Industry Ignores

Heath Fradkoff Jeff Hansen (left) and Peter Manning design apparel for a cohort of retail consumer with limited options: ‘not so tall’ men. A good rule of thumb for any entrepreneur is to address the needs of those who feel they have been ignored. For Peter Manning, that meant addressing his own. Manning, founder of the eponymous New York-based clothing company, is targeting a clientele he can relate to: the 30 million men in the U.S. whose height does not exceed 5 feet, 8 inches; a demographic ill-served by most…

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