Four startups that are helping Indian consumers make a lifestyle statement with their unique and quirky products

This article is sponsored by Haywards 5000 Hausla Buland Academy There are two main segments of consumers who dominate the Indian market today. The first loves mass manufactured products: that are in vogue, promises value for money when it comes to prices, and stays in sync with current trends. The second segment consists of those who want to create a distinct identity for themselves that reflects personal preferences, ethos, culture, aesthetics, and helps them make a style statement. This thirst for identity is reflected in their choice of everyday products and services….

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E-startups: Bhu:sattva’s fashion products made from organic natural farmers a hit in India, abroad

Ahmedabad-based organic textile start-up Bhu:sattva redefines organic fashion as more than just khadi, offering an experience it calls “from field to fashion”. It provides eco-friendly classic clothing across India, which are created from organic crops in soil that has also been certified as organic. The website has recently been expanded to include “art-inspired clothing”, and it plans to have a mobile application on Android as well as iOS platforms within the next six months. “We are one of a kind since we offer an organic experience through our clothes. From…

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