Diwali 2017: 6 Unique Food Gifting Options This Festive Season!

Festival of lights Diwali 2017 or Deepawali is just round the corner. Indians across the country are gearing up for one of the most awaited festivals, which will be celebrated on 19th October and the preparations seem to have begun in full swing. This festival is celebrated to mark the homecoming of Lord Rama from 14 years of exile to the kingdom of Ayodhya along with his brother Lakshman and wife Sita. From getting one’s house painted to buying new clothes and meeting friends and family, one cannot avoid the festivity in…

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Are MOOCs, Bootcamps and Other Alternative Education Options Effective?

The House has passed one bill, and is likely to pass another, that would provide funding for people to enroll in certificate programs, apprenticeships, bootcamps and other technical education programs. But a new study questions the quality of these programs, as well as the evidence that demonstrates their efficacy. The courses, many of them online, have been called the perfect solution for education seekers put off by the time and expense of traditional college degree programs. Praised as shorter, cheaper and more tailored to practical skills than four-year degree programs,…

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New Snapchat Targeting Options: Snap Audience Match, Snapchat Lifestyle Categories, L

Snapchat is looking to boost its advertisers’ ad-targeting efforts with the launch of three new features: Snap Audience Match, Snapchat Lifestyle Categories and Lookalikes. Mike Shields of The Wall Street Journal reported the details of the three new features. Snap Audience Match allows brands to anonymously match data from their existing lists of email address and mobile device IDs with Snapchat’s pool of consumer data, and Shields pointed out that Snapchat ensures that personally identifiable data is not used in ad campaigns. According to Shields, Snapchat has been testing Snap Audience Match…

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