Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign

The £15m push, created by Fold7, features the brand’s premium lager, Carlsberg Export, and aims to revive the fortunes of the brand by growing awareness of its Danish origins. The centrepiece of the campaign is a 60-second TV spot that features Mikkelsen cycle whimsically through quintessentially Danish settings, while musing on why it is that the Scandinavian nation of five million regularly tops polls of the happiest country on earth. He finally dismounts in the Carlsberg brewery in Copenhagen, where he is handed a pint of Export, poured from the…

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Six of the best allergy gadgets for those pestered by pollen

Pestered by pollen or driven up the wall by dust mites? These great buys could make your life a whole lot easier. Miele Compact C2 Allergy EcoLine Bagged Cylinder Vacuum Cleaner SBD290, £250, Debenhams Good things come in small packages, as this petite vacuum cleaner proves. Miele boasts that this cleaner has an effective filtration system – combining a dust bag, motor protection filter, an exhaust and a High Efficiency Particulate Air (or HEPA filter) – in place to catch 99.9% of even the smallest of irritant particles settling in…

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Studying Hindi to become mandatory for Class 10 students of KV, CBSE affiliated schools

The students of Kendriya Vidyalayas and CBSE affiliated schools will soon have to study Hindi till class 10. The HRD Ministry is yet to respond to the Central Board of Secondary Education (CBSE) suggestion. Representative image           After President Pranab Mukherjee give in- principle approval” to a suggestion of a parliamentary panel, the students of Kendriya Vidyalayas and CBSE affiliated schools may have to study Hindi till class 10. The HRD Ministry is yet to respond to the Central Board of Secondary Education (CBSE) suggestion. As…

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Yogi Adityanath modernises UP’s education system: Students to learn English from Nursery instead of Class 6

In order to enhance the state’s education system , theYogi Adityanath government is planning to introduce English in UP government schools, from nursery. Students to be taught English from Nursery           In order to enhance the state’s education system, the Yogi Adityanath government is planning to introduce English in UP government schools from nursery instead of class 6, which is expected to blend nationalist and modern curricula.  As per an HT report, in an interview to online portal Khabare.com, the CM said he had instructed the…

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Mistreatment of models is fashion’s Groundhog Day

Monday 3 April 2017 16.56 BSTLast modified on Monday 3 April 2017 22.00 BST I have been reading a lot recently about how models are treated really badly. I thought this had been sorted out ages ago. Charles, by email Yes, mysterious, isn’t it? Rather like how we sorted out that fashion magazines were no longer going to feature skinny models. And yet here we are again, with models complaining about how horrendously they are treated, and magazines not exactly lacking in visible hip bones. Huh. It’s almost like the fashion industry ……

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Hair strands could reveal lifestyle secrets of criminals

Emerging hair analysis techniques could help reveal vital lifestyle information about crime suspects. Credit: Glen P. Jackson, Ph.D. Hair fiber analysis, a forensic crime tool with a questionable past, could soon have a brighter future thanks to the development of a more refined scientific technique that could reveal much about a person’s lifestyle. Scientists say the new technique could potentially provide investigators with vital clues about a person’s age, sex, body mass, diet and exercise habits that could help them hone in on potential suspects. The researchers will present their…

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Gangaur 2017: Significance of The Rajasthani Festival for Women

India will be celebrating Gauri Teej on 30th March this year. Major parts of Rajasthan have been busy preparing for the massive Gangaur festival which starts today. Teej is the third day of the lunar fortnight in a Hindu calendar and Gauri Teej is celebrated on the third day of the Shukla Paksha or the waxing phase of the moon in the Chaitra Month, marking the annunciation of the Gangaur festival. The day is dedicated to the worship of Goddess Gauri or Parvati (an avatar of Goddess Shakti). The divine…

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International Women’s Day: A rise in number of women-only bikers in India

Vroom….and she is zigzagging through traffic and narrow streets. No, we are not talking about a 20-year-old girl from an affluent class, in fact,she is a middle-class woman, above 40, who is riding on a motorbike to enjoy the new-found feeling of happiness and peace. Source: http://www.thebetterindia.com Seeing a woman revving up her motorcycle, wearing a leather jacket and gloves before going off on a ride to a far-flung area might seem like a plot of Hindi film. But it is a reality now, as Indian women are breaking gender…

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Now, get updated on health of structures

Researcher showcases it at new flyover in Thagarapuvalasa in Visakhapatnam A city-based engineering expert has developed state- of-the-art real-time vibration and condition monitoring systems using photonic technology to assess the structural health of railway track, bridges, and other infrastructure. Patent applied The breakthrough, for which patent application has been submitted, was showcased at the new flyover at Thagarapuvalasa, about 40 km from here, before Director-General (Road Development), Ministry of Transport and Highways, S.N. Das, on Saturday. Mr. Das told The Hindu that they would consider examining the efficacy of the…

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Marc Jacobs’s Cast of Cool Kids Sums Up New York Fashion Week

When Marc Jacobs chooses a theme for one of his collections, he goes all in. This season’s exploration of hip-hop culture wouldn’t have been complete without a cast that accurately reflected the melting-pot nature of the genre. So Jacobs and his casting director, Anita Bitton, filled the runway with streetwise young women with attitude. Seeking out a diverse lineup of varying races and ages, Bitton and Jacobs created an on-point finale to New York Fashion Week. Opened by Slick Woods, the show was heavy on girls who brought personality as…

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