Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign

The £15m push, created by Fold7, features the brand’s premium lager, Carlsberg Export, and aims to revive the fortunes of the brand by growing awareness of its Danish origins. The centrepiece of the campaign is a 60-second TV spot that features Mikkelsen cycle whimsically through quintessentially Danish settings, while musing on why it is that the Scandinavian nation of five million regularly tops polls of the happiest country on earth. He finally dismounts in the Carlsberg brewery in Copenhagen, where he is handed a pint of Export, poured from the…

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Treating Lifestyle Disorders

If you didn’t already know, ‘Diseases of Civilisation’ is a thing When the manner in which we live goes against nature’s intended ways, we bring upon ourselves lifestyle diseases or diseases of civilization. Diabetes, cardiovascular diseases, high blood pressure, atherosclerosis, stroke and obesity are, unfortunately, some of the familiar ones. And given the magnitude of (negative) changes in our lifestyle that are simply a result of living in 2017, it’s only a matter of time before we find ourselves or someone close to us suffer from one or more of…

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One-Third Young Indians Suffer From Lifestyle Diseases: Report

Representative Image One in three or 33 per cent of Indians over 30 years of age are suffering from one or more lifestyle diseases such as diabetes, high cholesterol, blood pressure, thyroid and cancer, a report has revealed. GOQii — a California-based virtual fitness coaching platform — in its ‘GOQii India Fit’ 2017 report showed that nearly 9.4 per cent people are suffering from high cholesterol followed by 7.7 per cent suffering from diabetes and 6.76 per cent suffering from thyroid. “Over the years, there has been an increase in…

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DONALD TRUMP’S LIFESTYLE COULD COST TAXPAYERS NEARLY $1 BILLION

  President Donald Trump, son Barron and wife Melania stepped off Air Force One in Palm Beach on March 17, 2017. By Mandel Ngan/Getty Images. When Donald Trump won the election in November, there was an expectation that the 70-year-old billionaire would undergo a transformation. Gone would be the harsh campaign rhetoric and the unspecific policy plans. Gone, too, would be the comforts of his gaudy, flamboyant lifestyle. He would stop tweeting, stop self-promoting, and relinquish his businesses. The magnitude of his powerful new role and the sheer awe of…

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Hair strands could reveal lifestyle secrets of criminals

Emerging hair analysis techniques could help reveal vital lifestyle information about crime suspects. Credit: Glen P. Jackson, Ph.D. Hair fiber analysis, a forensic crime tool with a questionable past, could soon have a brighter future thanks to the development of a more refined scientific technique that could reveal much about a person’s lifestyle. Scientists say the new technique could potentially provide investigators with vital clues about a person’s age, sex, body mass, diet and exercise habits that could help them hone in on potential suspects. The researchers will present their…

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Why you should not be copying Kareena Kapoor Khan’s motherhood lifestyle blindly

There’s just no stopping Kareena Kapoor Khan — not even pregnancy and subsequently, motherhood. While most women chose to avoid the public eye when sporting a baby bump, Kareena Kapoor Khan was more socially active than ever, from walking the ramp to doing magazine shoots. And just three days after her delivery, Kareena had a party at her home. Unlike her fellow female actresses (Kajol, Ashwarya Rai Bachchan and Rani Mukerji, who took a break from films), Bebo, who delivered in December, was to start shooting next month for Veere…

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Lonely pet birds parrot human lifestyle ailments

Abizarre combination of loneliness, space shortage and the sheer gorgeousness of exotic avians has resulted in a new epidemic—bird depression. Other than mental illness, these birds are also being diagnosed with human lifestyle diseases such as obesity and diabetes. A growing number of people are adopting exotic birds as pets, prefering them to dogs and cats because they are easier to manage in small flats. The popular choices are African grey parrots (average cost Rs 40,000), Australian cockatoos, South American macaws (both for around Rs 1 lakh)—all known for their…

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Fit & Proper: Thyroid disease as a lifestyle problem

Thyroid gland disorders are fairly common in India with prevalence rates ranging from 11 per cent to 13 per cent, one of the highest globally. The country at present harbours 42 million individuals who suffer from one or more forms of thyroid disorders. Hypothyroidism, or a reduced thyroid gland function, is the most common form of thyroid disorders in India, affecting one in 10 adults. The rates of hyperthyroidism, a disorder with overfunctioning thyroid activity, vary across different regions and are relatively less common.   Iodine is essential for thyroid…

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JUST PLANE DREAMY Superbuff pilot posts hunky topless shots and photos of his globetrotting lifestyle to his thousands of Instagram fans

Jonas, who is also known as the ‘Pumping Pilot’, now boasts over 22,000 followers on the image sharing website – and it’s not hard to see why. First Officer, Jonas’s impressive photos include shots of him taking part in gruelling workouts at the gym and posing for topless pool and beach-side snaps in his downtime. In other pictures, Jonas, Munich, Germany can be seen relaxing in the cock pit of his plane. MEDIA DRUM WORLD 7 The German born pilot can often be found showing off his ripped physiqueNeedless to…

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Beware the “Keeping Up With the Joneses” Trap of a Minimalist Lifestyle

Minimalism is having a moment. At its core is a useful message about conscious consumption and mindful living, which is great. However, as minimalist Anthony Ongaro points out, many people make a common mistake with minimalism: they turn it into a lifestyle trend they have to keep up with. People have different ideas of what minimalism should be, and there’s certainly nothing wrong with simply appreciating it from an aesthetic or design perspective. The problem is, many people gravitate toward the “less is more” lifestyle only to turn it into…

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