Ivyrevel’s Customized Dresses Are Created Using Your Lifestyle Data

Ivyrevel, the digital fashion house launched by H&M, has teamed up with Google to create a dress personalized to each wearer by their own data. Ivyrevel worked with Google and production company MediaMonks to develop the project. Each dress is designed using a smartphone app that tracks each customer’s activity and lifestyle. The user needs to carry their phone wherever they go for a week, and the following week the app will use its knowledge of their lifestyle to create the design, interpreting the data into a custom-made Ivyrevel dress….

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