Four startups that are helping Indian consumers make a lifestyle statement with their unique and quirky products

This article is sponsored by Haywards 5000 Hausla Buland Academy There are two main segments of consumers who dominate the Indian market today. The first loves mass manufactured products: that are in vogue, promises value for money when it comes to prices, and stays in sync with current trends. The second segment consists of those who want to create a distinct identity for themselves that reflects personal preferences, ethos, culture, aesthetics, and helps them make a style statement. This thirst for identity is reflected in their choice of everyday products and services….

Read More

Amazon Great Indian Sale 2017 Day 2 Offers Include Deals on Pebble, Fitbit, and More

Amazon Great Indian Sale 2017 kicked off on on Friday with deals and offers on popular smartphones like Xiaomi Redmi 3S, Moto G4 Plus, and iPhone 5s, as well as other popular electronics. Many of those deals are still live, so check them out before you check out our day 2 picks from Amazon India’s first big sale of 2017. Like before, extra cashback is on offer if you use HDFC bank cards or if you pay for a deal during the Amazon Great Indian sale using Amazon Pay. The…

Read More

London’s Victorian era pottery find unearths tale of how Indian food became popular in Britain

The crossrail project workers in London recently dug out an unusual collection of archaeological remains. Consisting more that 13,000 condiment and jam jars from the 19th century, the discovery is said to provide new insights into the history of British food, especially the external influences on it. As per the Museum of London Archaeology, this is the largest collection of pottery discovered from a single archaeological site in London. The site of the archaeological find was previously occupied by the Victorian era food manufacturing company Crosse and Blackwell. The company…

Read More

36 brand new saris for the Indian wedding hopper

Anarkalis and patialas come and go, but the sari is one ensemble that never goes out of style. This season, runways around India presented the staple in various avatars. While Sanjay Garg, Hemang Agrawal and Payal Khandwala showcased molten metal versions of the favourite (perfect for a your best friend’s wedding reception), Sabyasachi, Ridhi Mehra and Manish Malhotra went the romantic route with sangeet-appropriate floral details. Animal motifs were a winning element for Architha Narayanam and Santosh Parekh, and for Gaurang, Akaaro and Tarun Tahiliani, it was all about experimenting with…

Read More