LONDON, United Kingdom — “Fashion immediacy.” “See now, buy now.”

LONDON, United Kingdom — “Fashion immediacy.” “See now, buy now.” “Instant fashion.” Whatever you call it, the concept of presenting a designer collection that can be purchased — and delivered — immediately after its runway debut was once heralded as the high fashion’s antidote to sweeping disruption. For years, the traditional designer fashion model has been under attack from a variety of players, including “cheap chic” fast-fashion behemoths delivering on-the-nose trends at record speed; contemporary brands fusing luxury-like image and customer service with slick back-end operations and lower price points;…

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