Amazon’s Whole Foods deal may accelerate the fresh food takeover, hurting General Mills

Jeff Bezos just drove a tank into the middle of the food fight going on between Wal-Mart and the packaged goods industry. Amazon’s $13.7 billion deal to purchase Whole Foods is expected to be disruptive for grocers and other retailers, but it couldn’t come at a worse time for big brand food companies, already hurt by the heavy hand of Wal-Mart’s discount pricing and the expansion of online shopping. Now with Amazon jumping into the grocery business with a more than 400-location retailer, the price slashing — and competition from…

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