Ivyrevel’s Customized Dresses Are Created Using Your Lifestyle Data

Ivyrevel, the digital fashion house launched by H&M, has teamed up with Google to create a dress personalized to each wearer by their own data. Ivyrevel worked with Google and production company MediaMonks to develop the project. Each dress is designed using a smartphone app that tracks each customer’s activity and lifestyle. The user needs to carry their phone wherever they go for a week, and the following week the app will use its knowledge of their lifestyle to create the design, interpreting the data into a custom-made Ivyrevel dress….

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Crown fascinators and mesh dresses rule Derby Day

THE WEATHER sizzled and so did the celebrities, with fashion and horse racing competing to be the centre of Derby Day attention today. Keeping to the traditional black and white dress code, Australia’s beautiful and famous flocked to Flemington’s Birdcage where the fanciest of marquees put on parties most can only dream of. Derby Day always sets the benchmark for racegoer fashion and 2016 was no different. This year was all about classic styling, mesh and lace-accented dresses and showstopping fascinators with many stars sporting crown-like headdresses to race day….

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