How BuzzFeed’s Tasty Conquered Online Food

We need to talk about overhead instructional videos of people making food. You know the ones I mean. Open up Facebook or Instagram and you’ll bump into one or two or a billion of them. Consider “Sliders 4 Ways,” in which a disembodied pair of hands moving at bullet speed turns dinner rolls and The cooktop and book sketch an emerging road map for the social-fueled media company: Tasty — and, in a larger sense, BuzzFeed — is trying to become something like the Disney of the digital age, an…

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How BuzzFeed’s Tasty Conquered Online Food

We need to talk about overhead instructional videos of people making food. You know the ones I mean. Open up Facebook or Instagram and you’ll bump into one or two or a billion of them. Consider “Sliders 4 Ways,” in which a disembodied pair of hands moving at bullet speed turns dinner rolls and a variety of meats into a feast fit for a super-high king. In the year since it was published, “Sliders 4 Ways” has been viewed 194 million times on Facebook alone. Or look at “Cheeseburger Onion…

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