Milind Soman unveils active lifestyle brand for women, Deivee

Actor, model and fitness evangelist Milind Soman on Friday unveiled his latest offering for Indian women, an active lifestyle brand called Deivee. Deivee pronounced as ‘Devi’ means goddess and aspires to help women connect with the goddess within her. Deivee is an active lifestyle brand with a range of specialised clothing for various activities such as running, walking, Yoga, swimming and gym wear Milind Soman has always been at the forefront of women’s fitness and has spearheaded the Pinkathon initiative for years. This is his way of aiding Indian women…

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Sam Cam the brand – what to expect from the Cefinn fashion label

The launch of Cefinn, a new fashion brand by Samantha Cameron, confirms that first lady chic is the defining look of our era. They say that the mood of a decade crystallises halfway through and, as this one comes into focus, the preeminent style icons are variations on the theme of soft power. From the Duchess of Cambridge’s globally documented royal wardrobe to Michelle Obama’s three Vogue covers, the consort in the corridors of power is the supermodel of our time. That our focus has drifted away from policy and…

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How EatFirst is creating the first ‘online-only’ food brand to disrupt the food delivery sector

EatFirst has not given itself an easy ride. It is playing in a market saturated with competitors, where Deliveroo, UberEats and Just Eat all vie for consumers’ attention and spend. However, EatFirst’s founder Rahul Parekh insists that its business is “the natural next step” for the online food industry and points to the retail sector for proof. “In the last five years, there has been a huge emergence of online-only fashion brands. I started the business two years ago and saw the same pattern emerging in food. There is massive…

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36 brand new saris for the Indian wedding hopper

Anarkalis and patialas come and go, but the sari is one ensemble that never goes out of style. This season, runways around India presented the staple in various avatars. While Sanjay Garg, Hemang Agrawal and Payal Khandwala showcased molten metal versions of the favourite (perfect for a your best friend’s wedding reception), Sabyasachi, Ridhi Mehra and Manish Malhotra went the romantic route with sangeet-appropriate floral details. Animal motifs were a winning element for Architha Narayanam and Santosh Parekh, and for Gaurang, Akaaro and Tarun Tahiliani, it was all about experimenting with…

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