BirkenShock! After 242 Years, Birkenstock Premieres at Paris Fashion Week

  1/6 Photo: Courtesy of Birkenstock The German health shoe brand Birkenstock is a bit like kale. It’s neither glamorous, nor exotic–no asparagus, no quinoa–yet it makes people feel good, almost virtuous. Because they know it is good for them. Last night in Paris this unbelievably venerable German footwear brand (it was founded in 1774) did something rather unexpected: It held what must have been a hugely expensive showcase and party in the temporary showspace of the Tuileries Gardens. There was a purpose built pavilion, all pine walkways and soothing…

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