Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign

The £15m push, created by Fold7, features the brand’s premium lager, Carlsberg Export, and aims to revive the fortunes of the brand by growing awareness of its Danish origins. The centrepiece of the campaign is a 60-second TV spot that features Mikkelsen cycle whimsically through quintessentially Danish settings, while musing on why it is that the Scandinavian nation of five million regularly tops polls of the happiest country on earth. He finally dismounts in the Carlsberg brewery in Copenhagen, where he is handed a pint of Export, poured from the…

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JNU to rename its central library as Dr B R Ambedkar Central Library

Jawaharlal Nehru University will be renaming its Central Library as Dr B R Ambedkar Central Library at a function today. JNU’s central library to be renamed after B.R Ambedkar         jawaharlal Nehru University will be renaming its Central Library as Dr B R Ambedkar Central Library at a function today. The JNU Students Union (JNUSU) had announced that it would boycott the event which HRD Minister Prakash Javadekar was expected to address through video-conference, to raise various issues faced by the students. Students to boycott the event JNUSU…

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GOG’s DRM-free Galaxy client adds features to exit beta as a legitimate Steam rival

Beta no more! Gaming desktop client GOG Galaxy is ready for prime time, and it’s adding all kinds of gamer features such as cloud saves, an in-game overlay, screenshots, and more to celebrate the milestone. Version 1.2 of GOG Galaxy is currently available to early access testers and will roll out to all users in April as it exits beta. GOG Galaxy’s most notable new addition is its cloud save feature. This allows users to save game progress to the cloud for use across multiple PCs. Even better, it works…

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Fit & Proper: Thyroid disease as a lifestyle problem

Thyroid gland disorders are fairly common in India with prevalence rates ranging from 11 per cent to 13 per cent, one of the highest globally. The country at present harbours 42 million individuals who suffer from one or more forms of thyroid disorders. Hypothyroidism, or a reduced thyroid gland function, is the most common form of thyroid disorders in India, affecting one in 10 adults. The rates of hyperthyroidism, a disorder with overfunctioning thyroid activity, vary across different regions and are relatively less common.   Iodine is essential for thyroid…

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School fret as Maha education dept calls for competency tests in April

Competency tests to assess students first language and math skills will be conducted in April for Class 1 to 8 by the state’s education department. While the department has made the test mandatory for all the boards, which it wants to be part of year-end exams, schools have complained that they go on a summer break in April and some of the CBSE, ICSE schools begin classes for the new academic year during that period. These tests are part of the Pragat Shaikshanik (Progressive in Education) Maharashtra initiative started in…

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Meghan Markle shares a series of uplifting lifestyle mantras as she hints at ‘uncertain times’ (on the day of Donald Trump’s inauguration)

As well as being a successful actress and the girlfriend of one of the world’s most famous royals, she is a self-styled lifestyle blogger. And Meghan Markle has taken to her website once again to share a series of ‘quotes to live by’ – on the day of Donald Trump’s inauguration as President of the United States. The Suits actress posted mantras from figures including Oprah Winfrey, Gandhi and Mother Teresa on her website The Tig on Friday. Scroll down for video Meghan Markle took to her website on Friday to…

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Melania Trump’s inauguration as the First Lady of fashion

As Donald Trump celebrated his inauguration day, the world’s attention naturally turned to his wife Melania Trump and her sartorial choices. From Michelle Obama to Jackie O, the First Lady of the United States inescapably becomes thrust into the fashion realm. Famously scrutinised, what they wear can not only set trends but be a powerful tool for political messaging. Melania began her inaugural image strategy with looks that are certainly interspersed with meaning. Rarely speaking herself, she chooses to let her clothes do the talking. Her polished FLOTUS makeover has…

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There is such a thing as too much fashion

Come spring 2017, Pakistan’s nascent fashion fraternity is set to get very busy and even the most avid aficionado may end up wondering that perhaps the onslaught of design is going overboard. Lawn, typically, is primed to surge into the market at full-throttle, boasting a designer name and trying to enamour a considerable clientele with the usual slew of embroidered borders, silk dupattas, sequined patches, flotsam and jetsam. Sidling into the unstitched market are also formal chiffon suits — once again, designer-created — mostly targeted towards the bling-lovin’ party-hopping woman….

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Nokia Android Phones Expected as HMD Global Sends Invites for February 26 Event

HMD Global has started sending media invites for an event on February 26 where it is expected to reveal more Nokia-branded Android smartphones. HMD Global, the company that owns rights to the Nokia brand, had earlier teased more smartphone launches at the sidelines of Mobile World Congress (MWC) 2017 event next month. According to the official invite, the Nokia event will take place in Barcelona on February 26, and it will kick off at 4:30pm local time (9pm IST). The official invite says, “We invite you to join us at…

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Future food? Crickets make leap in demand as a protein

At Tomorrow’s Harvest farm, you won’t find acres of land on which animals graze, or rows of corn, or bales of hay. Just stacks of boxes in a basement and the summery song of thousands of chirping crickets. It’s one of a growing number of operations raising crickets for human consumption that these farmers say is more ecologically sound than meat but acknowledge is sure to bug some people out. Once consumers get beyond the ick factor, they say, there are a lot of benefits to consuming bugs. “We don’t…

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