LONDON, United Kingdom — “Fashion immediacy.” “See now, buy now.”

LONDON, United Kingdom — “Fashion immediacy.” “See now, buy now.” “Instant fashion.” Whatever you call it, the concept of presenting a designer collection that can be purchased — and delivered — immediately after its runway debut was once heralded as the high fashion’s antidote to sweeping disruption. For years, the traditional designer fashion model has been under attack from a variety of players, including “cheap chic” fast-fashion behemoths delivering on-the-nose trends at record speed; contemporary brands fusing luxury-like image and customer service with slick back-end operations and lower price points;…

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What’s In The Zoella Lifestyle Rucksack? It Comes With Three Other Goodies — PHOTOS

Stop what you’re doing, because big news is here. In addition to all the otherZoella Lifestyle line items, there’s one more surprise product on its way. According to her Snapchat, Zoella, aka Zoe Sugg, added a rucksack bag to her lifestyle line, and it’s pretty darn fashionable. It’s one of the only items in the line that you can wear, and it comes with three other surprises inside too. Just when you think the Zoella Lifestyle line is as good as it can possibly get, Sugg adds something even more…

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