Love may be blind but now it can also be cheap — as retailers go into battle to win bargain-savvy Brits’ affection on Valentine’s Day.
A range of supermarket meal-deals are promising money-saving extras for hungry lovers fed up of over-priced set menus and busy restaurants.
Morrisons fired the first cupid’s arrow with a two-person meal deal which includes a starter, main, side, dessert and a bottle of wine for just £15 – from a choice of beef wellingtons, lamb shanks and dry-aged sirlon streaks.
The chain then slashed the price of a 15oz 21-day-aged Chateaubriand steak, cut from thickest part of the beef fillet, to £15 – a similar size streak is on sale at Waitrose for £29.99.
But the supermarket’s plan to claw back shoppers from rivals with cheap luxuries comes with stiff opposition from Iceland and Tesco.
Not to be outdone, the frozen food chain has raised its game this year with a luxury meal on the cheap for romantics also offering a Chateabriand alongside two lobster tails and a dessert for £20.
And Tesco’s Finest* deal includes a choice from 10 different mains – from duck a l’organge to saffron rissotto, alongside two sides, two desserts and a bottle of Champangne, Prosecco, wine or a box of chocolates.
Morrisons has also bought up two-thirds of the UK’s supply of oysters in the run-up to Valentine’s Day and plans to sell them for just 25p each.
The knockdown price is a third of the 75p being charged by Tesco, while Waitrose oysters are 79p.
The store will offer classes in preparing them.
Iceland head chef Neil Nugent said: “We’re really proud to be able to offer quality foods, which were once only available in restaurants, for great value so our customers can impress for less this Valentine’s Day.”
Morrisons butchery expert, Paul Robinson added: “Our Chateaubriand will offer loved up couples an indulgent dining experience as we know you end up forking out a small fortune to dine out on February 14.”