BirkenShock! After 242 Years, Birkenstock Premieres at Paris Fashion Week

  1/6 Photo: Courtesy of Birkenstock The German health shoe brand Birkenstock is a bit like kale. It’s neither glamorous, nor exotic–no asparagus, no quinoa–yet it makes people feel good, almost virtuous. Because they know it is good for them. Last night in Paris this unbelievably venerable German footwear brand (it was founded in 1774) did something rather unexpected: It held what must have been a hugely expensive showcase and party in the temporary showspace of the Tuileries Gardens. There was a purpose built pavilion, all pine walkways and soothing…

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Fashion Week’s Dirty Little Secret: Laundry

PARIS — Past the plush Napoleon III sofas, through a forest of orchids and under the keen eye of doormen in pillbox hats, a guest crept out of the Ritz Paris hotel on a mortifying mission. The guest, dear reader, was me (while working on an article about the Ritz during fashion season some years ago), and this was not a walk of shame. With a lumpy bag humped over my shoulder, I was headed to a coin-operated laundromat, surely the first guest at this storied establishment to take out…

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Royal Ascot 2017 fashion: from edible hats to equestrian embellishment, we chart the weird, wonderful and wackiest style from this year’s races

With the British summer now in full swing, today it fell to Royal Ascot to kick off its festivities. Opening this morning with an expected 300,000 attendees expected over the 5-day event, all eyes are on the Berkshire racecourse for a whole host of different reasons. But while a number of people will be keeping up to date with the odds and the races, many more of us annually find our attention drawn to Ascot’s sartorial highlights. Famed for its ability to welcome some of the most extravagant head wear,…

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Will Flipkart’s gamble with new private label fashion succeed?

If electronics is the king of GMV, fashion is the king of margins in online commerce. Indian online market for fashion is estimated to be worth $12-14 billion by 2020 from the current $4 billion, according to a study by Boston Consulting Group (BCG) and Facebook. Home-grown e-commerce unicorn Flipkart, aware of this estimate, has, in the past three years, focussed on this category to ensure that it remains the market leader. In 2014, it acquired Myntra, and in 2016, Jabong. The alliance now claims to have 70 percent of…

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How To Quit Fast Fashion And Fall Back In Love With Your Wardrobe

I love fashion, but I hate the industry. There are so many problems with fast fashion. Alongside being one of the most polluting industries in the world, it’s also responsible for the exploitation of children and other ethically dubious practices. The more I learn about fast fashion, the more I know I should be buying from ethical brands; brands that are committed to the planet, and improving the lives of the people and animals who inhabit it. Quality clothing costs more because it’s designed and made with care. So, when…

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Why Topshop is falling out of fashion with the Instagram generation

While the Oxford Circus flagship store is a ‘destination’ shop, many branches outside London feel like relics from a pre-digital age Instagram influencer and fashion lover Ono Bello takes a selfie. Photograph: Stefan Heunis/AFP/Getty Images 31 Ellie Violet Bramley Wednesday 7 June 2017 17.47 BSTLast modified on Wednesday 7 June 2017 22.57 BST There was a time, for many British teenagers, when no Saturday was complete without a trip to Topshop. It was a name that had cache – and fashion editors didn’t think twice about dressing in Topshop threads. But now…

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PROFILE: Santa Anzo on fashion and heart matters

Santa Anzo is one of Uganda’s top fashion emblems. She has represented the country on multiple international fashion festivals including Fashion for Peace international initiative, Kenya fashion Week, Mozambique Fashion Week, Swahili Fashion Week in Dar-es-Salaam and Africa Fashion Month among others. She started out professionally as a model with fashion icon Sylvia Owori’s then Ziper Models. “It was not only the first professional modeling agency that I was attached to but it took me through a fabulous experience,” she says of Ziper. Back then she was a dark, tall…

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Immigrants Triumph at the Oscars of American Fashion

  This year, it’s been even harder to separate fashion from politics,” said the comedian Seth Meyers, modeling an ankle-baring Thom Browne tuxedo without socks, as he pointed out, Monday night. Mr. Meyers was not starting his late-night monologue, but introducing the annual Council of Fashion Designers of America Awards at the Hammerstein Ballroom in New York, and that comment pretty much framed the evening. By the final presentation, honoring the feminist Gloria Steinem, Cecile Richards of Planned Parenthood and the singer and actress Janelle Monáe for their work in…

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How Amazon is knitting together a tale of fashion domination in India

Amazon is going all out to woo brands and customers alike to its fashion category, a strategy that already seems to be working well for the e-commerce site. Amazon has one goal in India – absolute e-tail domination. To achieve that it needs to first win the fashion category. The powers that be in the global e-commerce major know this well and have been working hard to make Amazon very fashionable indeed. Why is that, you ask? It is because of an illuminating statistic – one out of almost three new…

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Fashion and Technology Are Merging. And It’s Astounding.

TENTATIVE STEPS TOWARD MELDING FASHION AND TECHNOLOGY The arts and technology are beginning a courtship that may fundamentally affect the way we perceive both of them: in visual art, we have Google Deep Dream, creating hallucinatory vistas on par with the wackier end of Hieronymus Bosch or Alan Aldridge; in music, we have A.I composers; virtual reality offers an unprecedented and fully-immersive opportunity for filmmakers and writers alike. Fashion, however, is another kettle of fish because it is an art that is lived, occurring at all hours of the day. Additionally, the high…

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