How social media is making luxury fashion available to everyone

A number of shows at London Fashion Week trialled a system where clothes are made available for sale immediately after appearing on the catwalk. Gigi Hadid modelled the outfits she’d collaborated on with designer Tommy Hilfiger in Camden. The brand is one of five which used the “see now, buy now” model. It’s a big change for high fashion brands. They typically take six months to make collections available to buy but social media’s shifted all that. Image captionBella Hadid also walked the Hilfiger show, which was heavy with American…

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